Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

March 28 2016


What The Heck Is Attraction Marketing Anyway?

attraction marketing online

In our fast-paced, high-tech world of Internet marketing, there are lots of techniques from which you can select that will benefit your business by increasing your reach, improving your online presence and bolstering your sales. And while there is a large debate about which strategy is best, there is certainly no denying that attraction marketing became one of the biggest and most successful online marketing strategies to date, more often than not. But what makes video little bit confusing is the fact that attraction marketing by itself is a little confusing to define. Like so many people have different interpretations of attraction marketing, mostly because of its versatility.

Attraction marketing may be tailored to just about any company and business model imaginable, adapting its core values to help and corporations attain their marketing goals. From multi-level marketing strategies (MLM) to inbound marketing campaigns, attraction marketing is placed so differently because it is used so differently. Still, there are many basic tenets of attraction marketing that people can use to help define its essence, otherwise pin down its exactness.

The countless Faces of Attraction Marketing

To begin with, it should be noted that attraction marketing isn't a new concept. Overall, the premise of attraction marketing would be to reach new customers and leads over the demonstration of value through affiliates and spokesmen. Perhaps the most classic-and successful-examples of attraction marketing would have been a company hiring a celebrity to endorse their product or service. To this day, this marketing strategy is still used, though mostly on the internet and television.

But with the mixing of online marketing strategies, companies have refined their techniques and therefore, redefined attraction marketing. While the message of value remains to be at the underlying core in the strategy, it is now done in a manner that is a great deal more cost-effective, utilizing the viral capabilities from the internet instead. In a nutshell, the social aspect of the internet has taken the cost-and the celebrity-out of attraction marketing and replaced them with webpages and sales representatives.

Inbound Marketing versus Outbound Marketing-The New Attraction Marketing

Still, the supreme goal of attracting brings about your business or website rather than going out and actively recruiting them may be the main focus of recent day attraction making money online. For example, rather than cold-calling customers or submitting individual emails (and even email blasts), it has become far more prevalent to create content that attracts brings about your site. This can be accomplished in almost any number of ways.

MLM attraction marketing

For example, affiliate marketing online is a great way to leverage the work of others to further improve traffic to your site. Essentially, you provide your affiliate partners with personalized links to your internet site and when they push traffic towards your site that results in a conversion, you pay them a commission. The affiliate partners will then go create their own sites, content and social networking pages which increase not only your perceived value, but in addition your reach. In a nutshell, your attraction rating is quickly extended by extension of your affiliate sites.

Overall, the point here is that your marketing dollar will be better served by inbound marketing than outbound marketing. Since internet searches mainly make your targeted audience (thanks to search engine algorithms that promote relevancy over bulk traffic), it's generally accepted that investing in attraction marketing will spend your marketing dollar on your targeted audience, instead of say a print ad which will reach more people, although not necessarily more potential leads which can be high-conversion customers.

Becoming a Thought Leader and Authority Decide your Industry

Another method of attraction marketing is establishing yourself being an industry leader in your particular niche. Yet again, there are many ways to go about this, but some of the most popular are blogging and social media sites. Both are equally effective when utilized correctly, nevertheless for some businesses, blogging fits better than social media-and vice versa-for establishing authority. In the end, it really comes down to tailoring your message across multiple mediums to obtain your brand across in terms that you want it to.

With blogging, there are several goals, all of which are served simply by creating keyword-centric blogs that offer value, interesting and fresh viewpoints, and are consistently churned out. During these moments:

 You rank higher in search engine result pages (SERPs) thanks to increased keyword reach and fresh, relevant content. This implies more incoming traffic far better perceived value because of ranking position for the SERPs.
 Your content includes a higher chance of going viral as a result of value and viewpoint, thus further boosting your reach and attraction fact.

With social media marketing, your attraction factor is spread through organic and paid reach, giving you a better chance to not only recruit customers, but also establish stronger bonds along with your current ones. Social networking is all about interaction and engagement, each of which serve to give you a chance to get your value-based message available to your potential leads and current customers. This can be integral to attraction marketing. Plus, whenever you engage your fans, followers, etc., in addition, you show up on their friends and family's social media sites, further increasing your reach. Because they're closely related to your audience, there's a good chance they are part of your target audience as well.

How to Get Started

As we discussed, it's hard to target the exact definition and using of attraction marketing because it's so fluid and wide-ranging a concept. No matter what your business is, what your goals is or what your existing online marketing strategy is, attraction marketing can suits you in, helping you to boost sales and achieve all of your current and future goals.

Don't be the product, buy the product!